Hi everyone this is Craig Fraser I wanted to put together a quick video today I had some questions on the business plan toolkit that's out on my website and just wanted to scroll through the different pieces and parts of it real quick hopefully it'll help somebody out there that's looking to put together their own business plan this is really what I was looking for when I tried to put this together originally so hopefully it'll help you out and kind of show you what's part of the kit that is available on the website at www.weather.gov/elko this information should be included in any good business plan really the executive summary and then company product summaries product strategies and some financial projections so I'll go ahead and show you how that looks on this plan here's the formatting the executive summary some keys to success and then the company and product summaries we used industry magazines and did a lot of competitor research to come up with some good quotes like you can see down here we kind of block quoted that just a lot of good information we really whittled it down we could have made it a lot longer but I I didn't want to overwhelm the the board that we were giving this to at the time so you really have to know your audience it's important with anything but especially with this now going down through you can see just the different sections it's really just laid out how it is in the table of contents but the financial projections portion we actually dropped the pro forma right into the plan here and this is also part of the part of the toolkit is this separate pro forma so I'm going to go ahead and switch over to that now you should see the excel file with the pro forma and basically what this is it's a it's a 12-month projection on profit and loss so you can see the expenses the different categories listed out here on the left as well as the profit projections listed on top and then down here you can see you know your profit minus your expenses to get your projected either income or loss here on a monthly basis as well as the percentage so and then on the last column here you can see the annual profit or loss as well as the percentage so again this is included in the kit as well go back to the the main business plan scrolling on down this just really explained our strategy our financial strategy here the next main tool that is included in the kit is this break-even analysis so I'll go ahead and show you that template that comes in the kit this is really an upgrade from the one that we had at the time but a break-even analysis is a pretty standard tool in business plans it will tell you what you need to sell to break-even so if you've got a dollar twenty-five cost per unit you're going to sell it for five dollars per unit your fixed costs are two thousand dollars a month for the business then you would need to sell five hundred and thirty three units of whatever you're selling to break-even so this chart actually updates and...
